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The 3M Volume-Down Packaging

Published/Aired: 
July 2012
Description: 

The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s Solar Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers). 3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container's cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume.

Advertising Agency: Scholz & Friends GmbH, Berlin, Germany
Creative Directors: Martin Pross, Matthias Spaetgens, Robert Krause, Wolf Schneider
Art Directors: Sebastian Frese, Ralf Schroeder
Copywriter: Nils Tscharnke
Photographer: Markus Mueller
Account Manager: Josef Hoehnow
Agency Producer: Benito Schumacher

Comments (2)

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Highest Rated

PitchStock's picture
PitchStock
Activity Score 56

Fantastic!

Pitch your ideas better.

kleenex's picture
kleenex
Activity Score 43473

not bad.

PitchStock's picture
PitchStock
Activity Score 56

Fantastic!

Pitch your ideas better.

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