306 Creative Communication Agency: Bob-boobs, for inspirational training

'Sports equipment for real men, who think about women all the time even when the iron is held in the hands.' The agency logo is printed on the bottom of the weights. The patented new product will be in sporting goods retail stores from October 2013. They are made of cast iron, three different weights with rubber, glossy paint and matt paint coating.

Advertising Agency: 306 Creative Communication Agency, Kiev, Ukraine
Creative Director: Stas Boyko
Art Director: Andrey Chernenko
3D: Yaroslav Litovchenko
Released: August 2013

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13 comments

kleenex's picture
kleenex
29411 pencils

WTF!?!?!?!?!

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

Oh, hey, not at all completely sexist and degrading. No way.

denizzzgo's picture
denizzzgo
3 pencils

And why not? Unusually, I like it!

adri10288's picture
adri10288
337 pencils

Would be perfect for a man's only gym or something like that. But for an agency promo, I see no correlation whatsoever.

Vladisko's picture
Vladisko
47 pencils

I think the same

KB306's picture
KB306
4 pencils

Kind time of day! We are creative communications agency and for us all communication with the customer, potential customer or just people - is a great promo if we can communicate, discuss and argue. In this case, the product is creative and quite unusual. And just as important - is useful, because it's not just the sculpture, but also sports equipment that motivates to healthy lifestyle. And yes, as a self-promotion, dumbbell worked very well - we have a lot of orders and new contacts. Thanx for your comment.

bcm924's picture
bcm924
90 pencils

Oh I get it it. It's boobs. That's original. :eyeroll:

Luis Maram's picture
Luis Maram
252 pencils

Just bad taste.

Luis Maram's picture
Luis Maram
252 pencils

In Mexico there are a lot of designs in handcraft with that style. Like this one http://www.caprishop.com.br/images/taza_pecho_big.jpg

tonics's picture
tonics
2 pencils

like...

McAdvertising's picture
McAdvertising
167 pencils

Um...

Mongoose's picture
Mongoose
4981 pencils

Just as the line says.... "Sports equipment for real men, who think about women all the time ".... plain PERVERTS!!!

Make the logo Bigger and the black, Darker!

wvwvwy's picture
wvwvwy
156 pencils

탐스럽다...

hello

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