121.ro: Tree

This Christmas, don't drink and drive.

An initiative of 121.ro subscriber of European Charter for Traffic Safety. In association with Saatchi&Saatchi. With the support of Solstice Travel and Romanian Police.
The item was produced in 10000 pieces and distributed during the weeks before Christmas in gas stations across Romania.

Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Jorg Riommi
Head of Art Direction: Daniela Nedelschi
Art Director: Laura Iane
Copywriter: Theodora Szabo
Production: Adrian Codreanu
Account Manager: Anca Luca
Released: December 2008

6 comments

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

Little known fact... that Hanging Pine Tree Air Freshener is copyrighted. No one can use it in advertising (in any form or even close approximation) without a chance of being sued by the copyright owner (unless they buy the rights for a campaign). Neat huh?

hilazon's picture
hilazon
150 pencils

looks a little fake to me too

pepsiice's picture
pepsiice
253 pencils

we have to give them credits for the idea ! =') who would have thought anyways that this imagery is copyrighted :D

lynnholilin's picture
lynnholilin
118 pencils

yeah true! love the idea, simple and great :-)

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

Hibon's picture
Hibon
3736 pencils

Simple and clear... GREAT !

Simple ideas are the best !

monsieurange's picture
monsieurange
520 pencils

Molto bueno!

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