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121.ro: Tree

121.ro: Tree
Your rating: None Average: 4.5 (29 votes)

This Christmas, don't drink and drive.

An initiative of 121.ro subscriber of European Charter for Traffic Safety. In association with Saatchi&Saatchi. With the support of Solstice Travel and Romanian Police.
The item was produced in 10000 pieces and distributed during the weeks before Christmas in gas stations across Romania.

Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Jorg Riommi
Head of Art Direction: Daniela Nedelschi
Art Director: Laura Iane
Copywriter: Theodora Szabo
Production: Adrian Codreanu
Account Manager: Anca Luca
Released: December 2008

6 Comments

bubblestheclownfish's picture 599 pencils
bubblestheclownfish | Fri, 2010-02-05 10:22

Little known fact... that Hanging Pine Tree Air Freshener is copyrighted. No one can use it in advertising (in any form or even close approximation) without a chance of being sued by the copyright owner (unless they buy the rights for a campaign). Neat huh?

hilazon's picture 150 pencils
hilazon | Sun, 2010-02-07 03:56

looks a little fake to me too

pepsiice's picture 253 pencils
pepsiice | Thu, 2010-02-11 21:28

we have to give them credits for the idea ! =') who would have thought anyways that this imagery is copyrighted :D

lynnholilin's picture 118 pencils
lynnholilin | Wed, 2010-06-30 23:47

yeah true! love the idea, simple and great :-)

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

Hibon's picture 3609 pencils
Hibon | Fri, 2010-02-05 16:09
6

Simple and clear... GREAT !

Simple ideas are the best !

monsieurange's picture 532 pencils
monsieurange | Fri, 2010-02-05 17:34

Molto bueno!

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