100% Pure New Zealand, 100% Middle-earth: Middle-earth Passport Stamp

Advertising Agency: WhybinTBWATequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Art Director: Chris Lewis
Copywriter: Lucy Morgan
Art Director: Cece Chu
Copywriter: Ryan Price
Group Head: Natasja Barclay
Digital Creative Director: Ross Howard
Planner: Julie Maciver
Production Manager: Michelle Hong
Senior Account Director: Julia Mckee
Account manager: Lynlee Smith
Published: March 2013

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3 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

So this stamp was only used once?
Still a great idea, but why not stamp every passport like this? :P

Thebloodster's picture
Thebloodster
2 pencils

Hi Jaap, it was used for the week of the premiere.
70 000 people came through customs.
We don't yet have the official number of stamps in passports.
AB

yfc2012's picture
yfc2012
62 pencils

good

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