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100 000 Books Chain of bookstores: Books-Fresheners

100 000 Books Chain of bookstores: Books-Fresheners
Your rating: None Average: 9.3 (111 votes)

Till 1990’s Russia was the most reading country in the world. Now people read less. Chain of bookstores “100 000 books” decided to remind people about the necessity of reading. One of the places where all people still read is toilet. When there’s no book there, people read anything that is at hand and mostly air fresheners. We created fresheners with fragments of world best-sellers printed on them. Books-fresheners appeared in WC in malls, business centers, offices, restaurants and household stores. Books-fresheners gained popularity. Next month after promotion the attendance of “100 000 books” grew by 23%. Now they are going to sell the fresheners in the chain’s outlets.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Aleksey Nikiforov, Evgeny Primachenko, Aleksandr Parkhomenko
Designer: Dmitry Maslakov
Published: March 2011

15 Comments

bobble's picture 24 pencils
bobble | Tue, 2011-04-12 16:43

oooooh you got them all with their pents down XD great idia!

Pincuid's picture 160 pencils
Pincuid | Tue, 2011-04-12 18:55
9

I was actually hoping that somebody would finally exploit that unnatural need to read while on the toilet :) Really like it

Kotovski's picture 42 pencils
Kotovski | Wed, 2011-04-13 00:28

Videopresentation!!! http://www.youtube.com/watch?v=ItDxV49H5-A

Prof's picture 1503 pencils
Prof | Wed, 2011-04-13 02:19

pretty kewl

Quite really.

sehgalamit's picture 2 pencils
sehgalamit | Wed, 2011-04-13 05:44

Now even our toilets are not free of ads. Cool Idea !! :-)
college textbooks

LM's picture 35 pencils
LM | Wed, 2011-04-13 07:30
9

FRESH!

BART1234's picture 58 pencils
BART1234 | Wed, 2011-04-13 13:25

Toilet-fresh, you mean? I agree:)

Boxey's picture 8882 pencils
Boxey | Wed, 2011-04-13 11:29

Smart.

AKesseli's picture 214 pencils
AKesseli | Wed, 2011-04-13 15:10

Absolutely genious.

Glut's picture 4076 pencils
Glut | Thu, 2011-04-14 09:27
8

clever, funny

Blike's picture 28 pencils
Blike | Fri, 2011-04-15 10:53
10

Bravo!

freakart's picture 540 pencils
freakart | Fri, 2011-04-15 12:58
10

yes, this is awesome!!! well done, and congrats for the client in income, it's good to see that some ideas are not thrown away.

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ace85le's picture 3901 pencils
ace85le | Thu, 2011-05-19 21:34
10

now this is a proper idea with proper research, proper execution and proper results.

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Kotovski's picture 42 pencils
Kotovski | Mon, 2011-06-27 05:41
10

This is Bronze lion in Media!!!! Congratulation!

Shridevi's picture 88 pencils
Shridevi | Tue, 2011-07-26 03:22

What an idea! :D

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