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Books-Fresheners

Agency: 
Published/Aired: 
March 2011
Description: 

Till 1990’s Russia was the most reading country in the world. Now people read less. Chain of bookstores “100 000 books” decided to remind people about the necessity of reading. One of the places where all people still read is toilet. When there’s no book there, people read anything that is at hand and mostly air fresheners. We created fresheners with fragments of world best-sellers printed on them. Books-fresheners appeared in WC in malls, business centers, offices, restaurants and household stores. Books-fresheners gained popularity. Next month after promotion the attendance of “100 000 books” grew by 23%. Now they are going to sell the fresheners in the chain’s outlets.

Comments (14)

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Highest Rated

Shridevi's picture
Shridevi
Activity Score 184

What an idea! :D

bobble's picture
bobble
Activity Score 24

oooooh you got them all with their pents down XD great idia!

Pincuid's picture
Pincuid
Activity Score 163

I was actually hoping that somebody would finally exploit that unnatural need to read while on the toilet :) Really like it

Kotovski's picture
Kotovski
Activity Score 61
Prof's picture
Prof
Activity Score 1449

pretty kewl

Quite really.

LM's picture
LM
Activity Score 35

FRESH!

BART1234's picture
BART1234
Activity Score 58

Toilet-fresh, you mean? I agree:)

Boxey's picture
Boxey
Activity Score 8881

Smart.

AKesseli's picture
AKesseli
Activity Score 210

Absolutely genious.

Glut's picture
Glut
Activity Score 3937

clever, funny

Blike's picture
Blike
Activity Score 28

Bravo!

freakart's picture
freakart
Activity Score 534

yes, this is awesome!!! well done, and congrats for the client in income, it's good to see that some ideas are not thrown away.

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Creativity!

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ace85le's picture
ace85le
Activity Score 3939

now this is a proper idea with proper research, proper execution and proper results.

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Kotovski's picture
Kotovski
Activity Score 61

This is Bronze lion in Media!!!! Congratulation!

Shridevi's picture
Shridevi
Activity Score 184

What an idea! :D

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