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The Imaginarium Of Extraordinary Ideas

Agency: 
Published/Aired: 
February 2011
17662
Description: 

Y&R Touch is a specialist shopper-marketing agency that brings Brands to life, capturing the hearts and minds of consumers. By creating a CI that actually pops up in the in-store environment we allow marketers to physically en gage with the core company proposition and to be drawn into a world of choices. We believe a customer’s journey should be a constant interaction with a series of touch points, designed to bring Brands to life and stand out from the ordinary. The pop up folder engages the shopper marketer’s imagination, taking them into a unique world where their brand is brought to life, thereby capturing the consumers imagination.

Direct advertisment created by Y&R, South Africa for Y&R, within the category: Agency Self-Promo.

Advertising Agency: Y&R, South Africa
Executive Creative Directors: Liam Wielopolski
Creative Director: Brian Ferns
Art Directors / Designers: Tessa Gallon, Bianca Couto
Designers: Nthabiseng Lethoko, Amy Prinsloo, Rudy Leisegang
Copywriter: Hayley Redman
Illustrator: Sindiso Nyoni, Bradley Stapleton
Industrial Designer: Nicholas Collins

Comments (4)

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Highest Rated

atb2005's picture
atb2005
Activity Score 13557

Wow. This is brilliant!

kleenex's picture
kleenex
Activity Score 48079

interesting..

atb2005's picture
atb2005
Activity Score 13557

Wow. This is brilliant!

LM's picture
LM
Activity Score 35

LIKE:)

Turndog's picture
Turndog
Activity Score 11

Oh what an awesome client that lets you do that kind of creativity. It will clean up at awards. Oh wait, the agency is the client. Oh wait, they get all the awards. Oh wait, this sux.

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