It's a common practice amongst brands to hand out diaries to its suppliers and trade partners at the beginning of the year. Yoplait Yoghurt has been consistently doing this throughout the years. In 2013 however, things changed. Capitalising on its "JOY" platform, we produced a diary for Yoplait with its own unique spin. The Book of Joy made every week of the month inspiring as it featured uplifting and quirky original quotes painstakingly hand-designed to perfection.
Direct advertisment created by The Classic Partnership, United Arab Emirates for Yoplait, within the category: Food.
Creative Director: Satyen Adhikari
Senior Copywriter: Leslie Paul
Senior Art Director: Gopakumar Raveendran
Art Director: Akhil Sutar
General Manager: Alok Gadkar
Head of Production: Vitthal Deshmukh
Production Executive: Kristine Ocampo
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More