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WWF

One Daily Drop Living Calendar

Agency: Leo Burnett

Description

We had to create a gift / direct mail to commemorate and celebrate the WWF’s 50 years of environmental conservation. The idea: A living calendar. A piece of design that reflects our cause and that aims at changing the perception of what people can do to help the planet. By just moving a finger for 3 seconds, we give water to a plant. If we repeat this small act everyday it becomes an act that supports our cause and will change the perception of what can we do to help the planet. 365 days, one drop of life everyday.

This professional campaign titled 'One Daily Drop Living Calendar' was published in Colombia in May, 2011. It was created for the brand: WWF, by ad agency: Leo Burnett. This Direct medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 13 years ago.

Credits

Advertising Agency: Leo Burnett, Colombia
Executive Creative Directors: German Espitia, Fernando Hernandez, Mauricio Sarmiento
Art Directors: Wilson Gonzalez, Fernando Hernandez
Copywriters: Lukas Calderon, German Espitia
Illustrators: Wilson Gonzalez, Fernando Hernandez
Industrial Designers: Paola Torrenegra, Fabian Pulido

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