Love Isn't Always What it Seems

Agency Network: 
February 2012

Direct advertisment created by Saatchi & Saatchi, New Zealand for Womens Refuge NZ, within the category: Public Interest, NGO.

Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Antonio Navas
Art Director: Emily Drake
Copywriter: Sarah Litwin-Schmid
Producers: Loren Bradley, Linda Krug
Head of Art: Mike Davison
Creative Group Head: Anne Boothroyd
Executive Producer: Haydn Thomsen
Agency Executive Producer: Heath Davy
General Manager: Livia Esterhazy
Flash Designers: Mike McMillian, Dave Hunter, Les Porter
Account manager: Katy Greening
Production: Liquid Studios and Production Partners

Comments (2)

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Akshaya Singh's picture
Akshaya Singh
Activity Score 162

It's a nice message but how does one share this with others.... I doubt any lady in here would appreciate if a guy sends this across as a Valentine's day card, even if it's just to raise awareness about the cause... This is just another concept that can only be shared between ad professionals, or at max as a DM .... The message is gripping but they should've given the execution a bit more thought ... In my opinion, such messages NEED people to sit and take notice... and also further share the message... I don't see that happening with this one ..

Amateur for life!

Mr. Graf's picture
Mr. Graf
Activity Score 13

WRONG! Actually the copy at the end says "What looks like love can hide abuse", personally i don't think that's bad at all. As a creative writer, I wouldn't present to my boss just cards with such a crazy copy without argument, there's something else going on in those cards, women abuse... There are people who actually refers like that to their "soulmate", there's the magic, feel to be one of those beautiful women who actually are abused in their day to day routine.