The BlueMotion Label

September 2012

To promote the eco-conscious thinking behind Volkswagen's BlueMotion brand, we developed a print insert that helps save paper, not waste it. Watch the case video:

Direct advertisment created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Prabashan Gopalakrishnan Pather
Copywriter: Sanjiv Mistry
Producers: Cathy Day, Lara Bothma
Account Management: Jason Yankelowitz, Greg Tebbutt, Lauren Baker
Production Company: Platypus Productions

Comments (10)

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Highest Rated

Nike Diesel's picture
Nike Diesel
Activity Score 13630


kleenex's picture
Activity Score 48105

1000000000000% BRILLIANT!!!!!!

alausa's picture
Activity Score 1420

You used my budget to buy postage instead, postage printed on a sticky PAPER, is that supposed to wow me?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Great stuff. I do wonder if this is more ecological but it's an absolutely fresh idea.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Interestingly very new.

Love creating ads..

advertising ninja's picture
advertising ninja
Activity Score 616

wow... i bow down in front of the simplicity of the idea. love it. very smart.

Aitor Borras's picture
Aitor Borras
Activity Score 245

Brilliant. I love it!

Creative Director.

ItMatters's picture
Activity Score 2167

Cool. Like it.

lezy's picture
Activity Score 377

very different and innovative

hope this will increase the recycling.

hats off for the idea

Lisbon freak's picture
Lisbon freak
Activity Score 496

Super bright. I like a lot!

Nike Diesel's picture
Nike Diesel
Activity Score 13630