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Agency: 
Published/Aired: 
July 2014
11733
Description: 

Direct advertisment created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Just because it fits, doesn't mean it'll work.
Choose Volkswagen Genuine Parts.

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Creative Director: Chris Gotz
Copywriter: Sanjiv Mistry
Art Directors: Jamie Mietz, Prabashan Gopalakrishnan Pather
Producer: Heleen Destroo

Comments (8)

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JustinCarrasquillo's picture
JustinCarrasquillo
Activity Score 563

I like it. Effective

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19577

The idea definitely works when it comes together, but I just can't imagine mechanics taking the time to play with a puzzle.

kleenex's picture
kleenex
Activity Score 48548

I will agree with you, but I think people will put the puzzle together,

new is better's picture
new is better
Activity Score 125

and puzzle? again? and again? and again?

damnson's picture
damnson
Activity Score 11517

First of all, using a puzzle in an advertising visual is an incredibly tired idea. And second, yeah, they will not put it together.

An axe murderer of ads.

feysal's picture
feysal
Activity Score 2567

classic vw style...clever n precise

groovy baby!

NY Belfry's picture
NY Belfry
Activity Score 1045

Are jigsaw puzzles so popular in South Africa that even mechanics like to complete them?

Otherwise, I agree with damnson.

venom_elite's picture
venom_elite
Activity Score 772

Cool idea but does it have to be so freaking violent?

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