Agency Network: 
September 2009

2009 the German football club VfL Wolfsburg entered the record books and won their first Bundesliga title. To promote the “Champions Collection” merchandise these bags were given out to fans that purchased an item at the local fan shop, remembering everyone, which club is currently “holding” the German championship title. The result: nationwide attention, an increase in sales and some very proud fans.

Direct advertisment created by deepblue sports, Germany for VfL Wolfsburg, within the category: Recreation, Leisure.

Advertising Agency: deepblue sports, Hamburg, Germany
Creative Director: Oliver Drost
Art Directors: Oliver Reichwald, Karsten Bruns
Copywriter: Caspar Domizlaff
Photographer: Nina Stiller

Comments (6)

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john.lighttern's picture
Activity Score 216

Boring and the photo does not work with the hand's position.

Andrea Afeltra's picture
Andrea Afeltra
Activity Score 96

Ooooooooooold idea.

Gistroff's picture
Activity Score 13

I guess there is a merit in this idea: to salute to the fans for their support, passion etc. In a sense they are also the bearers of the trophy.

lucdesaulniers's picture
Activity Score 1145

Very very overdone concept.

braindance's picture
Activity Score 36

only thing I like is the bag design

rolling.stone's picture
Activity Score 2741

good from ambient point of view


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