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The Rhino Stamp Project

Agency Network: 
Published/Aired: 
April 2013

The Rhino Stamp project

Description: 
Advertising Agency: TBWA\Hunt Lascaris, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Art Director: Shane Forbes
Copywriter: Charles Pantland
Designer: Kerry Moralee

Comments (7)

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CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19599

good job.

morse's picture
morse
Activity Score 18026

So there is a potential market of a billion people. And they are planning to send a million? Reaching 0.1% of the target?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

chaper's picture
chaper
Activity Score 4

Post card? No, we're in digital era...

garetho's picture
garetho
Activity Score 39

To save the Rhino perhaps they're saying we must sacrifice the trees

kleenex's picture
kleenex
Activity Score 49614

Good video.

hiitisme123's picture
hiitisme123
Activity Score 53

Sounds like another self-righteous do-gooder ad that makes no difference. It even looks similar to the Zimbabwean campaign - the great campaign that won everyone so many awards and didn't help a single Zimbabwean! Despite their website also getting a traffic increase of 10 billion percent. I don't think Rhinos will be saved by some postage stamps that people probably thought were from the bank and threw away without reading. But good luck winning those awards though. Pity about the Rhinos.

jackblack's picture
jackblack
Activity Score 2357

So simple and thoughtful. Well done.

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