ADVERTISING

Stockholm Pride

Heart of gold

Agency: M&C Saatchi

Description

Stockholm Pride won a Gold and People's Choice in the Lovie Awards for the much acclaimed campaign #gowest. Since the initiative is a protest against the LGBT ban in Russia, very different plans was set up for the heart shaped gold statuette. It was sent to Vladimir Putin personally.

This professional campaign titled 'Heart of gold' was published in Sweden in December, 2013. It was created for the brand: Stockholm Pride, by ad agency: M&C Saatchi. This Direct medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 10 years ago.

Credits

Advertising Agency: M&C Saatchi, Stockholm, Sweden

Konica Minolta

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.