Description
In Costa Rica citizens wait as long as 9 years for a single medical appointment in public health institutions. Some of them have even died while waiting. That’s why the Calendar of Pain was created, to expose for the first time the medical files of the patients, and to demand a response from the government and the entity in charge of health care in the country.
This professional campaign titled 'Calendar of Pain' was published in Costa Rica in June, 2017. It was created for the brand: Salud sin Filas, by ad agency: MullenLowe Group. This Direct medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 7 years ago.
Credits
Advertising Agency: Publimark MullenLowe, Costa Rica
Chief Creative Officer: Javier Zeledón
General Creative Director: Jorge Carrera
General Art Director: Franklin Guevara
Copywriter: Maricarmen Montero
Graphic Designer: Susana Salas
Creative Supervisor: Jonathan Sánchez
Art Director: Milena Soto
