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Sachets

Agency: 
Published/Aired: 
June 2011
15564
Description: 

Direct advertisment created by TBWA, Brazil for Sabesp, within the category: Health.

Comments (14)

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Highest Rated

purshotham's picture
purshotham
Activity Score 457

Not a good idea to save water.....

bakamono's picture
bakamono
Activity Score 1002

The printing company consumed more than150 litters of water to produces tissues used in this campaign.

because therefore it is

Helmet Chrome's picture
Helmet Chrome
Activity Score 260

This.

MK-tessa's picture
MK-tessa
Activity Score 216

Yah, and then the person will throw it on the ground. Is it at least biodegradable paper? good idea tho.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Nice idea but really so clever? I suppose it's detrimental unless it makes the recipient change his/her behavior concerning water usage.

lucie123's picture
lucie123
Activity Score 604

But this ad it's an another pollution no?

gadgets's picture
gadgets
Activity Score 1063

is this an anti hand wash ad?

simonsays's picture
simonsays
Activity Score 332

If the purpose is to enhance green attitude: -10/10
If the purpose is to develop the one-use plastic-paper-aluminium-alcohol-synthetic-perfume market: great greenwashing!

Criminal.

morse's picture
morse
Activity Score 17830

Super idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

niniasufle's picture
niniasufle
Activity Score 407

mmm ok
its a good idea, but no for this campaign.
It's not that strong to make change the people behavior of washing their hands.
It would make you use this tissues in case you can't wash your hands, yes,
but not sure about stop washing them.
Too intuitive.

kleenex's picture
kleenex
Activity Score 48105

nice idea, but how much water was needed to produce the product???

NataliaLima's picture
NataliaLima
Activity Score 1380

Saving water for not washing your hands is actually disgusting. Awful green strategy.

purshotham's picture
purshotham
Activity Score 457

Not a good idea to save water.....

dbor's picture
dbor
Activity Score 1455

Not bad, but it would be better if it was written about health.

sabyasachi'87's picture
sabyasachi'87
Activity Score 8

Very nice idea...As usual TBWA rocks \m/

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