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Braille clothing tags

Agency Network: 
Published/Aired: 
April 2014

Braille Clothing Tags - Rip Curl Pro Store

Description: 

Direct advertisment created by Havas, Poland for Rip Curl, within the category: Fashion.

Advertising Agency: Havas Worldwide, Warsaw, Poland
Chief Creative Officer: Wojciech Dagiel
Creative Director: Kuba Bogaczyński
Art Director: Sylwia Rekawek
Copywriter: Patryk Michoń
Senior Broadcast Producer / Art Buyer: Magda Matuszewska
Account team: Katarzyna Wierzbicka, Sandra Kopeć

Comments (11)

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Highest Rated

Owolawi's picture
Owolawi
Activity Score 1534

Brilliant idea

damnson's picture
damnson
Activity Score 11517

I love what they are trying to do here. It's kind of amazing that it's not common for all brands to do the same.

An axe murderer of ads.

Morde's picture
Morde
Activity Score 86

A idea so simple, and yet so awesome

Pete R.'s picture
Pete R.
Activity Score 3412

Awesome idea

Mamy's picture
Mamy
Activity Score 6

Awesome idea

morse's picture
morse
Activity Score 18026

Sewing it in yourself is a bit of a pain, but still great idea!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Owolawi's picture
Owolawi
Activity Score 1534

Brilliant idea

kleenex's picture
kleenex
Activity Score 49606

Great idea..

Kevin Fairclough's picture
Kevin Fairclough
Activity Score 2

Braille labels are great idea - but why not go a step further and print the braille directly into the clothing? No need for the extra strip to be attached to the tag.

PETERDUNBAR's picture
PETERDUNBAR
Activity Score 12

Wonderful when technology and design come together and make a positive impact in the way we live.

instant coppee's picture
instant coppee
Activity Score 45

Bravo!... a small innovation with a lot of heart... superb!

satish singh
creative director, max l'agence

Guest's picture
Guest

simple but great ..

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