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Rellana Woolly Heads

Agency: 
Published/Aired: 
December 2009
18433
Description: 

Direct advertisment created by Ogilvy, Germany for Rellana, within the category: Confectionery, Snacks.

Advertising Agency: Ogilvy & Mather, Germany
Creative Directors: Helmut Meyer, Gregor Seitz
Copywriter: Lukas Liske
Art Director: Daniel Schweinzer
Photographer: Jo Bacherl
Art Buyer: Christina Hufgard

Comments (11)

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Highest Rated

bknowlden's picture
bknowlden
Activity Score 3647

Worthy of their spot in the CA Design Annual.

morse's picture
morse
Activity Score 17830

It's funny, but I don't understand what the product is.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Funny product design

maxiiphemmy's picture
maxiiphemmy
Activity Score 57

??????????????????????????????????????!

CopyRight's picture
CopyRight
Activity Score 713

looks lovely, but who are these guys ?

bknowlden's picture
bknowlden
Activity Score 3647

Worthy of their spot in the CA Design Annual.

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

Yup. Saw their entry bknowlden.

Why is this good? Because it's different. Granted, none of us are knitters (I'm guessing), but in a sea of boring product on-shelf, this one HAS to stand out. It's quirky, fun, eye-catching and definitely memorable. Nothing wrong with giving your product personality ;-)

mycidea's picture
mycidea
Activity Score 90

cute, really impressive.

pitted prunes's picture
pitted prunes
Activity Score 216

haha. cant help but smile at this one. i wonder how i would look if my face was on it! :D

Reality Check's picture
Reality Check
Activity Score 2539

The only package design that works here is the brown-haired one in the foreground. And that's because the man has hirsute features that seamlessly blends into the woolly product.

Taken in isolation, the other, clean-shaven, versions just don't work.

rolling.stone's picture
rolling.stone
Activity Score 2741

well said

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~ Quite obviously, I have gathered no moss ! ~

salamandos's picture
salamandos
Activity Score 1947

so lame

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