ADVERTISING

Rapp

Christmas bulbs

Agency: Rapp

Description

Task
Create an agency greeting card that:
- Demonstrated our ability, as CRM specialists, to develop highly targeted solutions
- Won't end up in the bin after the celebrations
Solution
Custom made Christmas Lights
- Designs were based on our clients' individual personality/likes
- Each bulb hand-painted and marked as a number in the collection
Results
- 3 new business leads
- Invitation to bid for a multinational oil and gas business
- Our FB page recorded an all-time high for 2012 in terms of reach, viral ability and engagement
- More importantly, we showed that DM could be just as relevant in a digital world

This professional campaign titled 'Christmas bulbs' was published in Malaysia in December, 2012. It was created for the brand: Rapp, by ad agency: Rapp. This Direct medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted almost 10 years ago.

Credits

Advertising Agency: RAPP Malaysia, Kuala Lumpur, Malaysia
Creative Directors: Edward Ong, Jeff Ooi
Art Directors: Chan Guay Chin, Walter Teoh, Jeff Ooi
Illustrators: Erika Lee, Walter Teoh, Maman Rosnan, Shieko, Radzi Ali, Huey Ling, Wang Soo Fun, Justine Yan, Mat Arif, Calvin Hui
Typographer: Calvin Hui
Photographer: Jeremy Song
Print Producer: Moey Huey Ling
Color Separation: Pioneer Graphic Scanning

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.