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Mailing

Agency Network: 
Published/Aired: 
March 2010
Description: 

This mailing demonstrates how sticky post-it super sticky are. The address was written on a super sticky and put on the mailing envelope. Mailing and torture test at the same time.

Direct advertisment created by Publicis, Belgium for Post-it Brand, within the category: Office Equipment.

Advertising Agency: Publicis Brussels, Brussels, Belgium
Creative Director: Alain Janssens, Paul Servaes
Art Director: Alex Gabriels
Copywriter: Wim Corremans

Comments (12)

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capywriter's picture
capywriter
Activity Score 5509

simple but effective

Guest's picture
Guest

This has been done like 5 years ago... for post it. :)

Guest's picture
Guest

Simple and Smart. Love it.

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Great way of communicating the benefit of the product.

paumarques's picture
paumarques
Activity Score 1312

senzilla pero potent forma de comunicar el principal benefici.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

Old fashioned but brilliant.

Guest's picture
Guest

Again???!!!

prs's picture
prs
Activity Score 210

"don't believe your ears" but live demonstration is something totally different. Great concept, great words put together, great execution. GREAT.

Don't follow the herd - be yourself!

Guest's picture
Guest

jung von matt neckar has done that before. two years ago.

Guest's picture
Guest

Old fashioned? have you really seen this before?

Guest's picture
Guest

yes. really.

but it's ok. maybe the cannes jury didn't.

lynnholilin's picture
lynnholilin
Activity Score 118

what an awesome direct mailer design :) simple and to the point!

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

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