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Wear a Condom

Agency: 
Published/Aired: 
April 2011
17505
Description: 

Direct advertisment created by McCann, Portugal for Portuguese League Against Aids, within the category: Public Interest, NGO.

Use in case of being "on fire"

Advertising Agency: McCann Erickson, Lisbon, Portugal
Art Director: Tiago Pinto
Copywriter: Susana Lourenço
Photographer: José Gomes Ferreira

Comments (9)

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Highest Rated

Empty space's picture
Empty space
Activity Score 2
peticaca's picture
peticaca
Activity Score 189

Like the idea but.... will it really change deep behavior ? Don't think so.... it's a one shot action

Wordnerd's picture
Wordnerd
Activity Score 6692

it's nice. and what else can they do than giving away condoms for free? i think this will work better than any campaign you have to remember in such a moment

velle's picture
velle
Activity Score 1550

dang. it's good.

Jackbr's picture
Jackbr
Activity Score 1500

ok

JackBR

f_cleto's picture
f_cleto
Activity Score 30

have an idea there, too fake sorry to have been the layout

artyduran's picture
artyduran
Activity Score 1582

Like it.

Rictor's picture
Rictor
Activity Score 12

"the condom inside is collectable"
the wording is a little confusing, collect and trade with your friends.
"retrievable" would have been better.

hill's picture
hill
Activity Score 65

nice concept!

Empty space's picture
Empty space
Activity Score 2
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