Papersmith & Son implemented an innovative and novel new business idea in 2010. They developed a `socially conscious¹ paper stock in the form of Stephen, which turns the task of ordering paper stock into an opportunity to do good. Every time Stephen is ordered, Papersmith & Son make a donation to JAM (Joint Aid Management). One of JAM¹s key projects is the feeding of underprivileged school children.
Direct advertisment created by TBWA, South Africa for Papersmith & Son, within the category: Public Interest, NGO.
Bread: What you hold in your hands is enough to feed a hungry child.
Butter: It's a socially responsible paper stock called Stephen and it¹s changing lives.
Cheese: Every time you order Stephen a percentage of the total cost goes to JAM (Joint Aid Management).
Tomato: An organisation that can feed a child for a day with just one rand.
Lettuce: Not only satisfying their hunger, but giving them a better chance at school and at life.
Bread: To turn paper into a meal, contact us today: (Papersmith & Son details)
Case Study: The Story Behind Wrigley's "The Story of Sarah & Juan"Read More
Inside Sesame Workshop’s Global Effort To Make Childhood A Right, Not a PrivilegeRead More
Without Commercials, There’d Be No Muppets: How Jim Henson Used Ads As A Creative LaboratoryRead More
WeTransfer Studios x The Clio Awards: Dream WorkplaceRead More