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Calendar

Agency: 
Published/Aired: 
January 2013
13188
Description: 

We created a calendar that helps people in daily fight against smoking, by using the prisoners’ language. They delete every day the cigarette they didn’t smoke and motivate themselves, watching the days go without smoking. At the end, they have something to be proud: a blank calendar, symbol of the cigarettes smoked in the past year.

Direct advertisment created by TBWA, Italy for NiQuitin, within the category: Health.

Advertising Agency: TBWA, Milan, Italy
Executive Creative Directors: Francesco Guerrera, Nicola Lampugnani
Creative Director: Hugo Gallardo Dominguez
Art Director: Luciano Marchetti
Copywriter: Mirco Pagano
Account Executive: Diletta Carminati
Photographer: Luca Fontana
Production Company: First Floor Under
Creative Service Director: Valerio Minestra

Comments (3)

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Highest Rated

philips's picture
philips
Activity Score 50

boring boring boring

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

hmmmm not bad

Love creating ads..

gagan's picture
gagan
Activity Score 164

Average.

philips's picture
philips
Activity Score 50

boring boring boring

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