Melted Snowman

Agency Network: 
July 2010

We sent out melted snowmen in a glass to selected Neckermann travel agencies. Content: a carrot, a few pieces of coal, some buttons – and a load full of water. During the campaign between October and December 2010, the glass was placed on desks and hence promoted the offer in a attention-grabbing manner.

Direct advertisment created by Heye, Germany for Neckermann, within the category: Transport.

Send the winter in the desert. Or in the Caribbean, Australia or South America... Neckermann makes it possible.

Comments (7)

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mattgwilli's picture
Activity Score 13

Done by TBWA a few years ago. Bummer.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I mean, copying an idea is one thing but then presenting it as your own little creative idea is another. Thumbs down for Heye & Partner GmbH.

cracker66's picture
Activity Score 163

Hello Heye, you f***ed up.

fotdot's picture
Activity Score 673

Not so surprising.