Description
The Donor Cable bracelets were given away with Android smartphone purchases at Nar stores around the country, and mobile blood donation centers were parked nearby to catch phone buyers while the issue was on their mind.
The campaign increased the nation's blood donation rate an astounding 335 percent, earning widespread attention and goodwill along the way.
This professional campaign titled 'Donor Cable' was published in Russia in June, 2014. It was created for the brand: Nar Mobile, by ad agency: Y&R. This Direct medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 10 years ago.
Credits
Advertising Agency: Y&R, Moscow, Russia
