The challenge was to disclose the Golden Mizuno Runners tennis shoes, a limited edition for the London Olympics 2012. And as in time of Olympics, nothing is more coveted and desired than gold, the idea was to transform the Mizuno Golden Runners boxes into golden bars. Besides storing the product, its main function, the boxes turned to be a POS material, a window dressing and an object of desire.
Direct advertisment created by Talent, Brazil for Mizuno, within the category: Fashion.
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