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Pop-up closet

Published/Aired: 
January 2010
36069
Description: 

Direct advertisment created by Mortierbrigade, Belgium for Levi's, within the category: Fashion.

Advertising Agency: Mortierbrigade, Belgium
Producer: Veerle de Vos
Creative Direction: Jens Mortier, Joost Berends, Philippe Deceuster
Creatives: Tim Arts & Stefan van den Boogaard
Designer: Daan de Haan
Illustrator: Marianne Lock

Comments (21)

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keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Someone is going to run with this concept and brand it as dorm/student furniture. It's too good not to.
Very creative thinking.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

What a terrible song, but very nice idea. Very well.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Interesting, but I am not sure how this benefits the brand? How & where is it meant to be used?

michdec's picture
michdec
Activity Score 440

I want one! Not really sure why 'cause I'm sure it won't really work - but it's cool!
Can you buy them in-store or what?

TimArts's picture
TimArts
Activity Score 3

@thedesignaddict: It's a direct mailing to editor in chief of 6 of the most popular womans magazines in the Netherlands and Belgium. The card is handwritten and the closet filled with clothes.

@michde It really works!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Thanks, that information is vital to understanding the 'idea'. Nice work. I like it.

michdec's picture
michdec
Activity Score 440

Amazing! thanks!:D

alejulimaty's picture
alejulimaty
Activity Score 842

brilliant. i wish i had one

flanders's picture
flanders
Activity Score 34

I dont think that is impressive, honestly. Sorry

salamandos's picture
salamandos
Activity Score 1947

the art project is already older.

http://www.shedworking.co.uk/2009/11/pop-up.html

look on the internet -> adapt

chris myles's picture
chris myles
Activity Score 429

the Levis closest thing is very creative. Well done Levis.

amchamas's picture
amchamas
Activity Score 92

i like it. i would consider it packaging design.

anHiiieeta's picture
anHiiieeta
Activity Score 328

get me one;)

Blackvertising's picture
Blackvertising
Activity Score 35

great

badvertising's picture
badvertising
Activity Score 66

very cool

MarieMarie's picture
MarieMarie
Activity Score 6

like

fruvru's picture
fruvru
Activity Score 3

soooo nice
what`s the song?

sandhya rao's picture
sandhya rao
Activity Score 217

i did'nt like this ad but i liked levi's pop-up closet

lynnholilin's picture
lynnholilin
Activity Score 118

reminds me of one of those DIY kid's playhouse made of cardboard. i had one of those when i was little, SO fun to play in them :-)

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

Marc-Carillet's picture
Marc-Carillet
Activity Score 21

In my Personal Statement, it is really quiet amazing and funny but nevertheless, GOOD work for a job well done. Nice tactics!

Charlie_12's picture
Charlie_12
Activity Score 97

They seriously need more doctors in Africa especially Central Africa.

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