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Popcorn

Agency: 
Published/Aired: 
July 2016
1840
Description: 

Lav beer, a local Serbian brew produced and bottled by Carlsberg, changed and improved its taste after a decade. Lav is now made of only premium ingredients like barley, hops, water and yeast and does not feature corn in its beverage anymore. To excite Lav’s customers about this new development and answer a communication problem non-standard way, we decided to create a product out of left over ingredient – corn. We literally took out the corn out of Lav’s beer and turned it into a popcorn, featured as a free giveaway in supermarkets, bars, movie theaters and events.

Direct advertisment created by McCann, Serbia for LAV, within the category: Alcoholic Drinks.

Because corn has nothing to do in our beer.

Advertising Agency: McCann, Belgrade, Serbia
Creative Director: Jana Savic Rastovac
Art Directors: Lidija Milovanovic, Branko Andrejevic
Copywriters: Bojan Babic, Vladimir Vukovic
Additional Credits: Goran Jovic, Djordje Milidzan, Marija Stosic

Comments (2)

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Highest Rated

halaby87's picture
halaby87
Activity Score 9840

okay

morse's picture
morse
Activity Score 17883

Great strategy.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

halaby87's picture
halaby87
Activity Score 9840

okay

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