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Famous

Published/Aired: 
January 2016
3007
Description: 

Icynene can make architects famous. Icynene is a spray foam insulation and air barrier system for home and commercial use. The task was to have Icynene be top-of-mind for Architects in the US, when sourcing materials. We sent out tubes that have personalized t-shirts that showcase their design excellence - letting them know we’ve developed insulation solutions that not only outperform traditional rigid board, but allow for unlimited design possibilities helping them bring their next design to life.

Direct advertisment created by Clever Samurai, Canada for Icynene, within the category: Industrial, Agriculture.

Advertising Agency: Clever Samurai, Mississauga, Canada
Creative Director: Joe Amaral
Art Director: Emmanuel Torres
Copywriters: Alexandra DeMaria, Alexandra Stadnik
Illustrator: Sam Estrabillo
Photographer / Retoucher: Shajil Chirayath

Comments (2)

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Highest Rated

kleenex's picture
kleenex
Activity Score 48467

nice looking T-Shirts.

Jackbr's picture
Jackbr
Activity Score 1500

Interessant idea

JackBR

kleenex's picture
kleenex
Activity Score 48467

nice looking T-Shirts.

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