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My blood is red and black

Agency Network: 
Published/Aired: 
June 2013

My blood is red and black - Case Study

Description: 

My Blood is red and black is a campaign created by Leo Burnett Tailor Made for Hemoba (The blood bank of Bahia State) and E.C.Vitória. It raised blood donations in 46% and got national and international repercussion.

Direct advertisment created by Leo Burnett, Brazil for Hemoba Foundation, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett Tailor Made, Brazil
Executive Creative Director: Marcelo Reis
Creative Director / Art Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Directors: Rodolfo Fernandes, Alexandre Pagano
Copywriters: Erick Mendonça, João Caetano Brasil

Comments (3)

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Highest Rated

Yuxin's picture
Yuxin
Activity Score 64

GOOD~

kleenex's picture
kleenex
Activity Score 49010

YES!!!

Yuxin's picture
Yuxin
Activity Score 64

GOOD~

Spoonfeederxxx11's picture
Spoonfeederxxx11
Activity Score 184

Simple!

Excellent!

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