March 2009

Direct advertisment created by Duval Guillaume, Belgium for Green, within the category: Public Interest, NGO.

Without water, knowledge can't flow.

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Director: Gilles de Boncourt
Copywriter: Eric Becker

Comments (29)

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Guest's picture

waste of water in my eyes... sry

Guest's picture

Doesn't this seem to defeat the purpose of the message, wasting water to promote the value of it?

short shorts's picture
short shorts
Activity Score 109

So true. If anything, it should have informed people about how wasteful it was to reveal the rest of the messaging.

Guest's picture

this is a good suggestion , would have made it impactful and possibly a winner.

Guest's picture

And we need to waste a lot of water to read the message about water protection!

wildbore's picture
Activity Score 749

yes. waste of water!...pls dont kill dogs 4 awards!

Guest's picture

Combien de litres d'eau doivent être gaspillés pour pouvoir lire ce message sur la conservation de l'eau?

john ler's picture
john ler
Activity Score 667

lol !

And in 2 different languages !
How nice it is to be a guest ;)

Guest's picture

jajaja, muy malo.. "no malgastes agua, solo unos litros para leer este mensaje..." el siguiente....

Madibaman's picture
Activity Score 110

It's too gimmicky. Apart from the points raised above, it doesn't make people realise just how important water is because it is just so readily available to them.

Guest's picture

be water, my friend

Guest's picture

Nobody would be bothered to do all that stuff.......straight into the recycling bin

TRICKY's picture
Activity Score 3954

"c de l'humour Belge)))))))

The man who stops advertising to save money is like the man who stops the clock to save time

lishoyg's picture
Activity Score 73

hey geoffrey and gillies, good execution guys, just curious to know, whats the printing technique...????

alnore's picture
Activity Score 212


maashookshee's picture
Activity Score 414

if each company received this letter and west at lest 3 liters of water its mad if 1000 companies does .. i wish this well never cross the agency building .. no good

Wordnerd's picture
Activity Score 6692

pfff 'proving that water really is the source of all knowledge.' - haha.

wasting water for world water day. that's genius, guys! send this a million times to africa and it's perfect.

Guest's picture

que mal! un gasto inútil de agua

corndogfuneral's picture
Activity Score 1053

I would agree on the resource waste.

Guest's picture

This is an AlGore of an idea!!!!

Guest's picture

this no good, it waste water, no, no good.

Guest's picture

porqué los publicitarios son tan idiotas!
si han de criticar tanto, hagan cosas q valgan la pena, cosas nuevas, la critica criticona esta bien pero es mejor cuando tenes los aRgumentos y la calidad de hacer mejor lo que criticas... a la gente le importa un premio?, a la gente le importa el comercial q estan pasando en la tele? noooo la gente acude a los medios para entretenerse, no para ver la comunicacion q se hace, la publicidad definitivamente es para publicistas, pues son los unicos q la critica, la comunicacion es exitosa cuando mueve o incentiva a la compra, independiente de la idea o la grafica.... publicitarios, no sean tan falsos, idiotas e ilusos....
entre ellos me incluyo, no por lo idiota, mas si por lo publicitario...
si queres hacer el cambio hacelo primero en tu cabeza, si sos distinto y creativo como pensas que sos....


Guest's picture

I don't think that the problem with this is the waste of water, but the fact that people probably won't spend their time finding out what is the secret message. I think is a clever concept and I like the copywriting, but just few people will see it at the end, and won't reach most of the target.


Guest's picture

waste of water.......... bad concept

Guest's picture

it gives me a msg to waste water on water day.....bad concept.

Shamail Khadija's picture
Shamail Khadija
Activity Score 64

no doubt the media is excellent, but using this kind of media for world water day? what a waste? are they trying to show how to waste water on this day? sorry it's not working for me.

Guest's picture

me gusta el recurso, pero no era para esta pieza, es contradictorio.

Guest's picture

que peça absurda.

Guest's picture

Totalmente contraditório, NÃO FAZ sentido.

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