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Agency Network: 
Published/Aired: 
March 2009
Description: 

Direct advertisment created by Daehong, South Korea for Green Korea United, within the category: Public Interest, NGO.

That's the longest promotion since paper was invented/Use both side

Art Director: Junghwa Kim
Copywriter: Kikwan Lee

Comments (17)

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Guest's picture
Guest

I like the idea very much, but I wished they printed the red sign directly onto to the packaging to save on paper.

Guest's picture
Guest

like d idea

alexander_bickov's picture
alexander_bickov
Activity Score 3279

I dont like this oldschool red star :)

Guest's picture
Guest

y?

Guest's picture
Guest

the concept is toooo gud but the execution is not!

tirthomitro's picture
tirthomitro
Activity Score 2758

the starburst adds to the charm

they showed me a picture & i laughed
dignity has never been photographed

imosaddaq's picture
imosaddaq
Activity Score 71

YES I AGREE WITH THE FIRST COMMENT ! I THOUGHT THAT ACTUALLY :)

impossible is nothing !

manal©'s picture
manal©
Activity Score 89

I AGREE WITH YOU

nothing is impossible!

chamindarathnayake's picture
chamindarathnayake
Activity Score 377

Buy 1 Get 1 Freeeeeeeeeeeeee Super..... I never saw like this..... :)

Chaminda Rathnayake

AmigoInvisible's picture
AmigoInvisible
Activity Score 195

I like the sarcastic tone to this, but the lack of proofreading (ex.: leaving "Use Both Side" instead of changing it to "Use Both Sides," among other silly, seemingly translation-related mistakes) diminishes the wit that they originally sought to convey.

Good concept and appropriate medium. I would only worry about consumers actually reading the tag, as opposed to just grabbing the paper-pack and
throwing it in the cart.

Good luck!

Guest's picture
Guest

looool ..gd idea :)

uncletui's picture
uncletui
Activity Score 65

AWEsome

Guest's picture
Guest

Pl use a good copywriter

yctham's picture
yctham
Activity Score 178

Huh? Eco-friendly media at 0 cost? What about the extra cost for the little red star? And they should demonstrate the green value before asking their consumers to do so - should print the red star on the packaging indeed.

firebug's picture
firebug
Activity Score 1113

for thought

firebug's picture
firebug
Activity Score 1113

for execution

anHiiieeta's picture
anHiiieeta
Activity Score 328

i like the idea

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