We made a deal with the most important pizzerias in Asunción and what we did was deliver the order, but a lot later on Friday night. When the pizza was delivered, we put a message: when you’re hungry, you understand hunger. This pizza is free so you can contribute what you can to help the national food campaign. Food Bank Foundation.
Direct advertisment created by TBWA, Paraguay for Fundacion Banco De Alimentos, within the category: Public Interest, NGO.
Chief Creative Officer: Camilo Guanes
Executive Creative Director: Daniel Achával
Creative Director: Arturo Valiente
Copywriters: Arturo Valiente, Rene López
Art Director: Noelia Pérez
Account Supervisor: Cecilia Canillas
Advertiser’s Supervisor: Amanda Villamayor
Planner: Rodrigo Weiberlen
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