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Balls

Agency: 
Published/Aired: 
February 2009
2246
Description: 

Direct advertisment created by Escala, Brazil for Fundação Tênis, within the category: Public Interest, NGO.

Tennis can get a lot of kids out of the streets.

Advertising Agency: Escala, Brazil
Creative Director: Eduardo Axelrud, Régis Montagna
Art Directors: Diego Wortmann, Gustavo Foppa
Copywriter: Marcelo Rosa
Account Supervisor: Camila Gonçalves

Comments (13)

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Highest Rated

Guest's picture
Guest

I was writing that before i see your comment lol.

khalsain's picture
khalsain
Activity Score 264

well....ok idea

Guest's picture
Guest

old idea, had been done before, but in a better way!

Guest's picture
Guest

oq eh esse tio andando de z3? que viajem...

sirvan's picture
sirvan
Activity Score 29860

I love how "traditional" agencies are doing essentially PR these days, and even bad, flat ideas are suddenly SO FRESH!! Because it's not a PR agency that did it. Or a direct agency. Or an events agency.

+++

"I love some things, and don't love some other things."

Chris's picture
Chris
Activity Score 1985

nothing great

Guest's picture
Guest

here i thought, kids where on the streets not in the streets, ow well

corndogfuneral's picture
corndogfuneral
Activity Score 1053

good cause. What's with the Tennis balls though? What'd I miss?

Guest's picture
Guest

wtf? dont you know how to read? wtf r u doing here?

Guest's picture
Guest

Idéia ruim e sem conceito.

Guest's picture
Guest

the kids might cause an accident or they can be hit by cars in dong this.

matks's picture
matks
Activity Score 476

Also I don't believe in the numbers in outcome section. They're out of a blue.

Guest's picture
Guest

Ok.. just to give more direction to everybody. In Brazil, little kids who lives on the streets try to collect some money from drivers at the lights. When you stop, they go in front of your car and start doing some tricks, etc, with the tennis balls, hoping you cans pare some changes. So the campaign make sense, considering all that it's focused on taking those kind of kids out of the streets.

Guest's picture
Guest

I was writing that before i see your comment lol.

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