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Chart business card

Agency: 
Published/Aired: 
September 2010
31604
Description: 

Ideally, you can trust your financial advisor to sell before a downturn and buy stocks before they go up. And so, a double-sided business card to communicate this dual promise.

Direct advertisment created by Rethink, Canada for Franco Caligiuri, within the category: Finance.

Advertising Agency: Rethink, Canada

Comments (36)

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Highest Rated

riyelam's picture
riyelam
Activity Score 366

could be better in green on sell side and red on buy side. Also sell and buy would look better if put in opposite sides as graphs are always read from left.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Roger, that.

The Jobless Writer
Will Think for Salary

elnietodeNicho's picture
elnietodeNicho
Activity Score 361

i'm loving it.

sirvan's picture
sirvan
Activity Score 29860

These guys got any real clients?

+++

"I love some things, and don't love some other things."

vanMeter's picture
vanMeter
Activity Score 80

who? the agency or the financial corp?

sirvan's picture
sirvan
Activity Score 29860

I would assume the Financial Advisor is real. But for an Agency to be doing individual's business cards is a bit much. If it was part of a financial COMPANY's branding, then sure. But this is obviously SCAM.

It's cute. But it's BS.

+++

"I love some things, and don't love some other things."

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Good point sirvan

Guest's picture
Guest

Sure they have, they're called award show judges.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

LOL

Guest's picture
Guest

in the black, nice

vanMeter's picture
vanMeter
Activity Score 80

nice, i tweeted this

jay_ad_dictate's picture
jay_ad_dictate
Activity Score 81

NICEEEEEEEE . Loved it.

Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

It's nice. Only problem I have is that you could see "sell" lowering, you could interpret it as your own sales lowering.

Guest's picture
Guest

Anyway... you look a tad young for investments, JM. ;)

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I do investments all the time to be honest. I bought a book about strategic marketing & branding yesterday, isn't that an investment in myself? ;-)

But yeah I get what you mean hehe.

silvi's picture
silvi
Activity Score 4172

Wow! You are an ad and business man! What a match!

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

"Okay, I went to the zoo yesterday, now I'm a koala bear!" (...It reminded me of that episode of friends!!!! ;D)

Guest's picture
Guest

True - Or upon initial view it can be seen as 'buy low' / 'sell high'

andyStock's picture
andyStock
Activity Score 666

Love it.

Advert Norton's picture
Advert Norton
Activity Score 26

excellent

Guest's picture
Guest

Guys, bravo!!

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

i would only do the first one without the "buy" copy. just the graph is good.

CG

Guest's picture
Guest

amazing.

Cheerriiee's picture
Cheerriiee
Activity Score 952

Loooove iT ;)!

Guest's picture
Guest

terrificcccccccccccccccccccccccccccccccccc

riyelam's picture
riyelam
Activity Score 366

could be better in green on sell side and red on buy side. Also sell and buy would look better if put in opposite sides as graphs are always read from left.

andyStock's picture
andyStock
Activity Score 666

You are wrong in every way. In financial terms companys (or individuals) are either in 'the black' or in 'the red' - so the colours are fine as they are.

Regarding the 'buy' and 'sell' copy, well they are in the right place - you would want a financial investor to 'Buy' before stocks started to rise, and conversely to 'Sell' before stocks started to fall.

The business card is brilliant.

Brainchild Theories's picture
Brainchild Theories
Activity Score 74

very inventive

ajit_hsahu's picture
ajit_hsahu
Activity Score 83

I personally feel that it should be " sell when graph goes up and buy when graph goes down"

jackblack's picture
jackblack
Activity Score 2355

Good job.

Guest's picture
Guest

great idea

Amish's picture
Amish
Activity Score 61

i like it

Dzsoi's picture
Dzsoi
Activity Score 8490

Man, it makes me wish I had no real clients so I could do creative scams all day long...

Guest's picture
Guest

I wonder who they're "scamming".

Guest's picture
Guest

Cool

Guest's picture
Guest

Clever!

Shridevi's picture
Shridevi
Activity Score 184

Quite good! Intelligent

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