Shelf warmer
Description
A Shelf-warmer is some kind of a "natural enemy" of everybody working in the advertising industry. The german word for shelf-warmer is Ladenhüter. "Laden" in german has 2 meanings: store and drawer. Translated word for word it means "drawerkeeper". We sent the drawers with the poster inside to our clients (AD-agencies). Each person received a different drawer (5 different wooden colours and a lot of different knobs). By keeping the drawers, they became "Ladenhüter" themselves. (In german "ernst" also means serious.)
This professional campaign titled 'Shelf warmer' was published in Germany in October, 2013. It was created for the brand: Farbantrieb, . This Direct medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 10 years ago.
Credits
Photo + Postproduction: Robert Szutta
CGI: Fabian Morak
