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Sunny Sale

Agency Network: 
Published/Aired: 
June 2012

Shadow-Activated QR Code Campaign

Description: 

Communication Application Interface Design: Yangkeun Kim

Direct advertisment created by Cheil, South Korea for Emart, within the category: Retail Services.

Advertising Agency: Cheil Worldwide, South Korea
Chief Creative Officer: Ina Choi
Executive Creative Director: Thomas Hong-Tack Kim
Creative Director: Seho Kwon
Copywriters: Byoungha Lee, Kiseok Kim
Art Directors: Hyunmyoung Kim, Jungki Seo, Harim Lee
Media Artists: Wondae Ryu, Sungeun Jung, Kiheon Shin
Communication Web Designer: Yunha Cho
Communication Application Designer: Seoungyeon Lee
Application Developer: Tomochan Shim
Worldwide Account Executive: Jintaek Rho

Comments (7)

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Adna Gaporp's picture
Adna Gaporp
Activity Score 29

Nice, but thay don't sale in raining day?

CommandZ's picture
CommandZ
Activity Score 2498

NIce but done? Didn't we just see this a little while ago for a restaurant promotion?

dearturki's picture
dearturki
Activity Score 311

nice one

kleenex's picture
kleenex
Activity Score 48984

Winner, but I agree with Adna Gaporp.

Han Zhonghua's picture
Han Zhonghua
Activity Score 70

智能

"Just one Idea can change everything"

peterklaus's picture
peterklaus
Activity Score 108

interesting

DavidShao's picture
DavidShao
Activity Score 42

Awesome! S. Korea is filled with mobile smartphone users and I can see how well targeted this ad campaign was.

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