Faces will be rearranged

Agency Network: 
March 2010

Direct advertisment created by TBWA, New Zealand for Duco Events, within the category: Recreation, Leisure.

Advertising Agency: TBWA\Whybin, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tara McKenty
Copywriter: Iain Nealie

Comments (17)

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Pushkaraj Shirke's picture
Pushkaraj Shirke
Activity Score 215

stupid force fitting has a new benchmark. Faces will be rearranged is bang on - violent and fresh. the puzzle just kills it.

Dzsoi's picture
Activity Score 8532

The idea is the puzzle. 'Faces will be rearranged' is the headline that explains why is it a puzzle. How would the puzzle kill the copy??

Guest's picture

Totally agree, without the puzzle it wouldn't make sense.

s1bs's picture
Activity Score 397

i like it, it's funny.

Hiperion's picture
Activity Score 3138

funny? :DDD
forced way, guys...

whatthefudge's picture
Activity Score 1266

I don't think it's forced, the puzzle adds the extra umpf.

lynnholilin's picture
Activity Score 118

yeah everything goes together really well :-)

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore

jbuckingham's picture
Activity Score 907

I think it's great!

satrianee's picture
Activity Score 3748

This is a direct call to the real purpose of this game... Right for the people enjoying it.

Me hate the game, like the print.

xcreativity's picture
Activity Score 2374

agree with satrianee, hate the game but can see that this will engage the target group

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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gonndo's picture
Activity Score 1094

The idea and the way they solved was great but, I'd work harder on the copy...
Too literal...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Dzsoi's picture
Activity Score 8532

You don't feel the copy. It is rapidly short, it is hard and straight like a manly punch. Just perfect.

thedesignaddict's picture
Activity Score 5403

This is great. Forced? Jealous more like it.

Shadow Ops's picture
Shadow Ops
Activity Score 148

This is the visual equivalent of a pun and a see say ad all at once. seems like a first thought that came to life...but probably shouldn't have. Will probably win at Cannes!

Let's keep advertising fun

kurtberengeiger's picture
Activity Score 7318

This is bang on.

smartbox's picture
Activity Score 177

I love it! good idea...

Guest's picture

very literal.