Pizza Box

Agency Network: 
January 2011

Direct advertisment created by Y&R, France for Colgate, within the category: Health.

Advertising Agency: Y&R, Paris, France
Regional Creative Director: Carmine Coppola
Creatives: Laurent Baghdassarian, Daniel Lobatón, Cecile Reinbold

Comments (34)

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Highest Rated

luispiter's picture
Activity Score 2756

interesting... nice.. good idea

thedesignaddict's picture
Activity Score 5403


CuriousPencil's picture
Activity Score 4225

I would vomit if my pizzeria delivered food in this way. This is one step from my next kebab arriving wrapped in cottonbutt toiletpaper. When you want to eat, you want to eat. Not be reminded of what's coming next. Grotesquely desperate idea in its badness. Eurgh.

LeeHarvey's picture
Activity Score 3045

I so TOTALLY agree with you. Get out of my pizzabox and let me just eat!

kleenex's picture
Activity Score 49584

I fully agree with you, Buttttt I will also say they nailed an idea though.

CuriousPencil's picture
Activity Score 4225

I will buy a kebab. I will wrap it in toilet paper. I will get my AD to Photoshop the tagline "Now wash your hands. Food germs don't finish here."

And I will have nailed the idea of soap.

Is it still a palatable use of advertising?

AXAY555's picture
Activity Score 582

Your kebab is definately not palatable but is vomitable as it is relating excretion with eating food but this ad is relating the eating part (teeth) with an eatable (pizza).

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

he..he.... like it... :)

Sdb's picture
Activity Score 1362

Not so interesting!

Tom Megginson's picture
Tom Megginson
Activity Score 548

Truly disgusting. If I wanted to associate someone else's saliva with my pizza eating experience, I'd stiff the delivery guy.

jamesrothenburg's picture
Activity Score 554

Ugh, that's gross.

sush's picture
Activity Score 566

nice idea, dnt bother abt the picture of d teeth cos it will repel alot of pple but communicating the idea , not bad.


CuriousPencil's picture
Activity Score 4225

If a toothpaste company sends a pizza box with a picture of a toothless mouth, they're not going to sell much toothpaste, don't you think?

H.Works's picture
Activity Score 100

Same thing I thought, too. I don't want to eat pizza thinking about bad breath! Terrible.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Haha I love the thinking though but indeed not very tasty ;p

Javier Aldabalde's picture
Javier Aldabalde
Activity Score 101

The only thing that rescued the image of the teeth, I put leftover food from the teeth, according to taste, if taste is cheese, put cheese remains between the teeth, and so on, colgate, later.

Javier Aldabalde

mdb1974's picture
Activity Score 411

Can't imagine this is real.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Family-size like! :D

The Jobless Writer
Will Think for Salary

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

it's food. i doubt. so gross. this is not a workable approach.

bite me

bobby666's picture
Activity Score 1460

i like it. maybe it looks gross. but it reminds me what to do after finishing my dinner. nice idea.

npravn's picture
Activity Score 159

Great use of a miserable media.

talkingisfree's picture
Activity Score 2712


daloprete's picture
Activity Score 50

dont mix a delicious pizza whith bad breath, disgusting...

luispiter's picture
Activity Score 2756

interesting... nice.. good idea

GustavoN.Dias's picture
Activity Score 52

Nice !!

But I think the whole mouth thing is a little too much, but It's a clever idea !

pitted prunes's picture
pitted prunes
Activity Score 216

mmm.. i wonder which brave pizza brand allowed Colgate to do such an ambient ad on its pizza boxes.

it'll probably sell Colgate but no one's gonna order pizza from them again.

jpv_11's picture
Activity Score 11

Good job, it's funny!

Lazarus's picture
Activity Score 1536

No way.

writersblog's picture
Activity Score 553

They should've put the message at the bottom, because brushing your teeth makes total sense AFTER you finish the pizza. Also the food stains give it a nice visual dramatization.

AgencySix's picture
Activity Score 2

Excellent point raised by writersblog. And for the rest who missed the point, it's for toothpaste not pizza. Good to read properly before mouthing off. :)

AssassinX's picture
Activity Score 1329

This really makes me feel uncomfortable.

So the pizza was recycled from another guy's mouth, to me?

dollypoppin's picture
Activity Score 1423

It's a good idea, supposedly but it's extremely gross.

"Nihil sub sole novum"

Shridevi's picture
Activity Score 184

Nice idea but i'd loose my appetite looking at such packaging :D

andylefty's picture
Activity Score 4535

Very cool. Love the mechanism.

rayanSwan's picture
Activity Score 34

pulling a pizza out of someones mouth sounds terrible!!