Small World Machines, Bringing India & Pakistan Together

June 2013

Direct advertisment created by Leo Burnett, India for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Leo Burnett, Chicago, USA / Leo Burnett, Sydney, Australia
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer / Art Director: Andy DiLallo
Executive Creative Directors: Dave Loew, Jon Wyville
Creative Directors: Grant McAloon, Vince Lagana
Art Director: Justin Carew
Copywriter: Iggy Rodriguez
Designers: Omari Miller, John-Henry Pajak, David Mugford
Director / Editor: Patrick Fileti
2nd unit director: Angus Forbes
Creative Technology Director: Chad Mirshak
Creative Technologists: Brendan Crich, Keong Seet, Scott North
Executive Director of Production: Vincent Geraghty
Directors of Production Operations: Michael Shanahan, Amir Mireskandari
Executive Producer: Adrian Gunadi
Producers: Stephen Clark, Michelle Browne
Executive Strategy Director: Wells Davis
Strategy Director: Olivier Tse
Executive Account Director: Bob Raidt
Account Supervisor: Katie Nikolaus
Production: Highlight Films, The Super Group
Set: Full Circle Corporation Marketing
Music: Song Zu

Comments (6)

Log in or register to post comments

Highest Rated

V-V's picture

People touched it for free Coke :p

CrackerJackWorks's picture
Activity Score 19399

not a surprising winner.

morse's picture
Activity Score 17548

It's very good, but it's been done before for other cities I think. I can't recall for which brand though.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 45936

Solid video.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

From this Dutch video, one of the jury guys said the chairman per se wanted to give an award to this, but the jurymember from India said in an emotional speech that they did not like this campaign by American Coca-Cola at all. The conflict of Pakistan and India goes very deep and in those two countries this campaign gained little sympathy. You can't solve a conflict as easy as this.

monoliz's picture
Activity Score 1304

if the conflict is only in minds of politicians. it certanly worked.

V-V's picture

People touched it for free Coke :p