Due to popular demand, Coca-Cola is bringing back its successful “Share a Coke” program with a new name — “Share an ICE COLD Coke” — as a reminder that nothing beats the summer heat quite like an ice-cold, delicious Coca-Cola.
For the first time ever in the United States, the program will feature first and last names, while extending to 20-ounce PET bottles of Coca-Cola Life and Cherry Coke in addition to Coca-Cola, Diet Coke and Coke Zero.
With a total of 1,050 names available – the most in program history – the opportunities for consumers to find their first or last name on packaging are greater than ever before.
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