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The Email Lure

Agency: 
Published/Aired: 
April 2017

Boating Camping Fishing: The Email Lure

Description: 

The BCF Email Lure was an EDM with an idea in it. We used a fishing technique to give a standard sales email the hook it needed.

Direct advertisment created by BBDO, Australia for BCF, within the category: Retail Services.

Advertising Agency: Clemenger BBDO, Brisbane, Australia
Creative Directors: Cristian Staal, Marianne O’Brien
Copywriter: Shaun Conroy
Art Director: Ryan Kidd
Head of Art: Andy Geppert
Senior Account Director: Allison Witherspoon
Agency Producer: Robyn Dodd
Re-toucher: Derek Leong

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Highest Rated

kleenex's picture
kleenex
Activity Score 47675

Winner.

kleenex's picture
kleenex
Activity Score 47675

Winner.

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