We contracted bars in the main discos in the Uruguayan night life, where beautiful bar-girls served a passion-red drink in a unique AXE GLASS, specially designed for the brand. As the boys drank and the level of liquid descended, they undressed a gorgeous girl. As a result, at the end of the night, the AXE GLASS was the only one that didn't end up on the floor, but in the boy's homes.
Direct advertisment created by Lowe, Uruguay for Axe, within the category: Health.
Chief Creative Officer: Gabriel Román
Creative Directors: Fernando De Clemente, Sebastián Mir
Art Directors: Agustín Acosta, Pelayo Soria
Copywriters: Jorge González, Gonzalo López Baliñas, Diego Román, Mateo Vidal
Account Director: Patricia Román
Account Manager: Joaquíuín Camejo
Producer: Patricia Churi
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More