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Crash Coasters

Agency: 
Published/Aired: 
April 2017
Description: 

On St. Patrick's Day, Arrive Alive and The Emmet Ray bar served coasters made from car wrecks to partiers as a sobering reminder to not drink and drive. On the coasters were laser-etched messages.

Direct advertisment created by Rethink, Canada for Arrive Alive, within the category: Public Interest, NGO.

This coaster used to be a car. That car never made it home.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Alex Bakker
Copywriters: Sean O'Connor, John Eresman
Photographer: Eric Arnold

Comments (4)

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Highest Rated

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19427

Hard hitting

ivanm16's picture
ivanm16
Activity Score 404

Nice idea, i like it.

kleenex's picture
kleenex
Activity Score 46971

Great idea for a coaster.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19427

Hard hitting

oliveiraa's picture
oliveiraa
Activity Score 15

nice idea

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