Description
Anubhav Khatri came to us with the usual client problem. 'I want instant fame for my store but I don't have any money.' Given that it was a specialized knives store, we told him to not do advertising. Rather spend some money on a unique set of visiting cards, which will work as advertising for him. We presented him with the idea of visiting cards made to look like impossibly thin fruit/vegetable slices. So that , the cards would give a tactile experience of the quality of knives he was selling. A specialized store suddenly became known to a wider community and now anubhav bhai's shop is the place to buy quality knives from in Agra.
This professional campaign titled 'Business cards' was published in India in February, 2013. It was created for the brand: Anubhav Knife Store, by ad agency: Eleven. This Direct medium campaign is related to the Personal Accessories industry and contains 1 media asset. It was submitted about 11 years ago.
Credits
Advertising Agency: ELEVEN Brandworks, Mumbai, India
Founder Director: Prateek Bhardwaj
Creative Directors: Abhishek Dey, Sambit Mishra, Virendra Tivrekar
Art Directors: Abhishek Dey, Virendra Tivrekar, Sanjog Karulkar
Copywriter: Sambit Mishra
Photographer: Satya Gaud