Description
Brief:Wake up humans! 10 December 1948: 48 nations signed the Universal Declaration of Human Rights to protect the dignity and freedom of human beings. 60 years later: Human rights are still flouted just about everywhere. No country in the world can stand up and honestly claim to respect the declaration entirely. To awake the defender of human rights that is asleep in each and every one of us, Amnesty International Belgium created a series of experiments via hidden camera, internet, posters, direct mail and mobile phone.Creative Execution:The campaign
This professional campaign titled 'Wake Up Humans' was published in Belgium in June, 2009. It was created for the brand: Amnesty International, by ad agency: Air. This Direct medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 15 years ago.
Credits
Advertising Agency: AIR Brussels, Belgium
Creative Director:
Copywriter:
Account Manager: Pascale Pintens