City map

Agency Network: 
September 2009

Direct advertisment created by FCB, Germany for Alzheimer's Society, within the category: Public Interest, NGO.

Advertising Agency: Draftfcb, Hamburg, Deutschland
Creative Director: Alexandra Höhn
Art Director: Malte Timm
Copywriter: Thomas Völker

Comments (15)

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Spoonfeederxxx's picture
Activity Score 641

Clever, but my feel is without a line it might be too clever...

Not sure about this one...

Misfit's picture
Activity Score 10

The line is the legend of the map.

paumarques's picture
Activity Score 1312

està de puta mare!!

Pau Marquès
(+34) 670 36 79 83

El Barto's picture
El Barto
Activity Score 111

Haha, I'd still get around with this map as a born and bred Hamburger.
But still, I like the idea.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Why target on tourists? I wouldn't donate to a city which I'm spending my holiday. I would care more about home.

silvi's picture
Activity Score 4172

Totally agree. target seems to be tourists. And they doesn´t make donations at all in their vacations.

rolling.stone's picture
Activity Score 2741

and at least agency is honest in accepting 5% increase in donations (only 5% because they were tourist)


~ Quite obviously, I have gathered no moss ! ~

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

Done for the SONY NAV-U GPS by Grey Lisbon.


beingofageoldgrace's picture
Activity Score 353

no sir, its too tiny to win sth.

btw: scam for social is not good for your karma.

ShaniG's picture
Activity Score 17214

Smells like a scam. Too expensive just to get random donations from random tourists.

MarieMarie's picture
Activity Score 6

Simple & effective

maxchionh's picture
Activity Score 255

this is a very good concept. good work!

Brain-Art's picture
Activity Score 1101

Nice idea but agree with the Target Issue. Not well directed

WillyLatasa's picture
Activity Score 616

Excelente! No se si me hace llamar para donar, pero me llega instantaneamente.

"Bright ideas bring better results"

Viralmente's picture
Activity Score 15

unconventional awareness