Words from water

August 2013

Using an innovative printing technique, we created the world’s first miracle on a drink coaster. We partnered with restaurants to distribute special coasters whenever a customer ordered a cold drink. At first glance, they looked like ordinary, plain coasters. But after condensation from the cold drink began to drip down, the message became clear. People who saw the coasters instantly understood that these unnoticed few drops could mean life for those living in arid regions and were encouraged to take action to help.

Direct advertisment created by Grey, Hong Kong for A Drop Of Life, within the category: Public Interest, NGO.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Keith lo, Sonic Choy, Yung Chan
Copywriters: Brent Horner, Vivian Ho
Photographer: Rayman Ng
Designer: Daniel Lo
Print Producer: Ken Yau

Comments (4)

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Highest Rated

kleenex's picture
Activity Score 48079

solid idea..

jackblack's picture
Activity Score 2355

Water activated coasters... Ho hum.

Micah1221's picture
Activity Score 202

Kudos on a very creative idea. I'm concerned that the dull colors will cause the metamorphosis to go unnoticed.

Inkwell's picture
Activity Score 148

Hardly the "world's first miracle," but a fine idea.

kleenex's picture
Activity Score 48079

solid idea..