Using an innovative printing technique, we created the world’s first miracle on a drink coaster. We partnered with restaurants to distribute special coasters whenever a customer ordered a cold drink. At first glance, they looked like ordinary, plain coasters. But after condensation from the cold drink began to drip down, the message became clear. People who saw the coasters instantly understood that these unnoticed few drops could mean life for those living in arid regions and were encouraged to take action to help.
Direct advertisment created by Grey, Hong Kong for A Drop Of Life, within the category: Public Interest, NGO.
The Blockchain Will Change Advertising. Here's How.Read More
Seven Years Haven't Dulled The Gorillaz's Hunger For Mindblowing InnovationRead More
Laphroaig Whiskey Isn't For Everyone. And They Are Running With That.Read More
Extending Reach With Music-Driven AdsRead More